Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

Garner Compliments Wearing Rose Gold Jewelry, the Latest Jewelry Trend

Rose gold jewelry, this is appearing since the past 2 to 3 years. This is a blush color metal and has gained prominence during spring and summer. This trend as gold fixtures is bought even as a gift. Today, this precious metal is widely used and women, you must have at least one in your collection.

Adding rose jewelry into your collection means find the pieces of jewelry that look good and go well in combination with your yellow gold and silver jewelry. The gold jewelry looks nice, regardless of the style or metal. Having a personalized rose ring stack is fun. These minimalist competing bands are now available as motifs and in varying thicknesses that it can be a statement ring that is less expensive yet appears dazzling with gemstone studded. The color braided gold band makes it very special.

How it is Made

First, Rose gold appeared in Russia as copper infused metal was incorporated in the jewelry designs by Carl Faberge, the well-known jeweler.

Rose actually is not available directly from the nature. As already known, the pure gold is in same color and the jewelry color changes only owed to the mixing of alloys or other metals. The metal mixing ratios change the gold color.

The metal receives its colors on mixing copper alloys with pure gold and silver is also added in small amount. The mix having more copper means the jewelry shows redder and the one with less copper comes in pink color.

The typical 18k modern-day rose looks featuring gold to 75%, silver 4% and copper to 21%. The fact is that as the content of silver reaches to 5% or closed, you will notice gold appearing more of pink in color.

The beauty of rose jewelry is that it offers a comprehensive look and the jewelry looks simple, yet stylish garnering compliments from your neighbors, love, coworkers, friends and relatives.

Rose Jewelry prominence

Copper is an alloy. Owing to the high copper content only the rose gold jewelry emerges and as the fact is that copper with age gets darker and over time less rosy. The jewelry appears vintage inspired, but certainly is a style statement.

Today, the market has rose jewelry in lots and there are designers trying to bring different styles using this hue of gold. The purple gemstones fit in soft pink makes the rose look stunning and reflect your skin glow.

The necklace pendants in rose gold also look amazing. Rose gold was used in the Victorian era in the pendants and today is a bohemian style. If you are a person loving antique jewelry, turn the gold into some jewelry piece of your taste. Even if a rose jewelry is broken, you can wear it as a brooch or a stickpin, it will shine. The rose gold jewelry is recognized as personalized jewelry offering a feminine touch and charm. Use it for your Zodiac sign and use it as charm pieces in your jewelry, in the necklace or ring, it is sure to look beautiful.

Are Motorcycles Covered Under California Lemon Law?

When you buy a motorcycle, either from a previous owner, or from a dealer, you expect to run properly. Having to repair the vehicle on and on should make you a bit suspicious. Failing to properly function after a consecutive number of repair attempts is a clear sign that you deal with what is commonly known as a "lemon". We know that there are specific consumer laws regarding lemon car in California, but does the law also cover lemon motorcycles?

Yes, motorcycles fall within the scope of California's Lemon Law. If you have had promised warranty repairs or excessive time in the repair shop, then you should call a lemon law lawyer for further assistance. California law covering motorcycles, trailers and boats is a bit different that the law covering cars. Under the California Lemon Law, motorcycles are covered by Civil Code section 1793.2 (d) (1) which covers "consumer goods."

Consumer goods are covered by lemon laws if they are sold with a written warranty and they are bought for personal or household use. Just like cars, consumer goods must be subjected to a reasonable number of repairs before being declared "lemons". But, unlike cars, a manufacturer can repurchase the product or replace it in order to fulfill its obligations under the California's lemon law. The good news is that the found defect need not "fundamentally impair the use, value or safety", meaning that you can recover your money even for some minor defects.

Typical defects compromising the safety of driving a motorcycle, making lemon cases stronger than in the case of cars. It is important to collect as much of the repair documentation as possible. They will support your claim and will allow you to settle the claim faster. Also keep track of accidents during operation of the bike is also helpful. Sale documentation and warranties provided at the time of sale can again make a claim stronger and easier to obtain a refund.

Owners of faulty, lemon motorcycles can ask for a replacement motorcycle or a full buyback. The latter will include:

• Full motorcycle price or paid monthly payments and down payment
• Registration fees
• Sales tax
• Incidental damages
• Vehicle rental cost and towing reimbursements
• Attorney`s fees

However, a small amount of money may be calculated and deducted from the repurchase costs, The sum of money is based on the mileage that the motorcycle was driven for prior to the first problem.

Getting Low Auto Insurance Rates – Cheap Car Insurance Policies

First of all, avoid being in an accident. Having a clean accident-free driving record is a big plus for negotiating lower rates from your auto insurance provider. That you are a good driver makes the risk level for the insurance agency to be relatively low thereby giving you more power to make certain demands especially on lower rate considerations.

Also having a clean driving record will make you top choice and a better client to the insurance companies around.

You should endeavor to understand some of the value added services that auto insurance companies provide. Most times, these services help you save both time and money. A good insurance company will certainly love to have smiling customers and one of the greatest means for achieving this is to increase service value while maintaining price points or even lowering the overall price.

You can save more if you have multiple policies running on the same account. For example you can have a life insurance policy, home renters insurance and your auto insurance policy all being active in the same account. This will typically prompt for a lower rate negotiation.

Insurance companies will cross check on some of your personal behaviors and habits. If you have a record of getting drunk on alcohol or excessive speeding with friends and over loading vehicles, then your record is that of a high risk for the insurance companies. Having a non-destructive record will certainly give you more points for lower rates. The first step for you to get your lower rates is to get free auto insurance quotes from trusted agents online.

Where To Start?